市场营销 Analytics

市场营销 Analytics
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Program Description
The Bureau of Labor Statistics reports the career outlook for market research analysts is projected to grow 23% from 2016 to 2026, much faster than the average for all occupations. Employment growth is driven by increased use of data and market research across all industries, cementing analytics as one of the strongest trends in marketing today.
The marketing analytics concentration of the Bachelor of Business Administration (BSBA) at Rockhurst’s Helzberg School of 管理 combines marketing and analytics into this new and crucial area in the marketing field.
This concentration integrates marketing strategy development and data analytics toward concrete and meaningful solutions aimed to produce best business outcomes. Students in this concentration are trained how to master analytics methods and tools, as well as how to use these instruments effectively in marketing practice.
研究生s of the program will be equipped with applied data-driven approaches and analytics solutions to explore what has become an immense and increasing marketing world.
Housed at Rockhurst University in Kansas City, 密苏里州, the Helzberg School of 管理 is an AACSB*-accredited business school, an achievement only 5% of all business schools in the world can claim. Students in the Helzberg School of 管理 emerge from their bachelor's education as leaders of competence and conscience. (*Association to Advance Collegiate 学校 of Business)
Prospective Students
Learning 结果
- 市场营销 research methods
- Analytics tools
- 市场营销 decision support
- Data-driven approaches
- 市场营销 intelligence generation
Current Students
经历
- Optimized course structure
- Various, comprehensive marketing research projects
- Data analysis projects in diverse aspects of marketing
- Real-world marketing data analysis
- Dynamic training of marketing research methods and tools
结果
Specific marketing analytics jobs for new graduates include, but are not limited to, the following titles:
- Business Analyst
- Market Research Analyst
- Data Scientist
- 市场营销 Research Specialist
- Digital 市场营销 Analyst
- 市场营销 Manager
- Business/市场营销 Consultant
AG8亚洲游戏国际平台
- 项目
- Student Success
- 联系
- Bachelor's 项目
- 研究生
- 在线
- 学校
- College of Arts and Sciences
- College of Business, Influence, and Information Analysis
- Saint Luke's™ College of Nursing and Health Sciences
- Academic Support
- Academic Advising
- Aylward-Dunn Learning Center
- Greenlease 图书馆
- Honors Program
- 注册商
- 出国留学
- 资源
- Academic Integrity
- Center for Service Learning
- Advanced College Credit Program
- Commencement
- Course Schedules
- Institutional Review Board
- University Press
- 人文学科
- Communication & 美术